PR Evaluation: Reality or Pipe Dream?

Tuesday, December 20, 2005

Obstacles to Evaluation

PR practitioners claim that it is difficult to overcome important barriers to use evaluating methods. The most common are:
- lack of time,
- lack of money,
- lack of knowledge and experience in using research techniques and doubts about the process,
- lack of personnel and finally,
- fear of proving non-efficient.
These obstacles can be surpassed, if practitioners study more research methods and techniques. White (1991) in his book How to Understand and Manage Public Relations (p.147) alleges that “Research is the basis of evaluation in public relations practice, contributing to programme development (as formative research), to programme refinement (as diagnostic research) and to assessments of programme effectiveness (as evaluation research)”.

3 Comments:

At 6:02 PM, Anonymous Viagra Online said...

no matter many themes can you take from this problem, the most repeated word in this list lack, lack is the key, organization and planning is the final solution.

 
At 7:10 PM, Anonymous viagra said...

White is a magnificent book, it is so helpful that you dont even have to be in PR to enjoy the book.

 
At 7:09 PM, Anonymous Elliott Broidy said...

Wonderful contribution to your blog.

 

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