PR Evaluation: Reality or Pipe Dream?

Monday, December 05, 2005

Evaluation in Public Relations: Feasible or not?

A current trend in public communication and public relations, and for sure an issue of considerable concern and controversy, is the attempt to measure the effectiveness of public relations. Over the years public relations practitioners and scholars are striving to find ways to evaluate the contribution of public relations programmes. Many comment that measuring the effectiveness of public relations is like trying to find the Holy Grail. There was and still is a lot of discussion about evaluation in public relations. Besides, in recent years, management demands greater accountability from public relations, as far as its contribution to the bottom line is concerned.

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I had told him a little so I didnÒt see what there was to loose by telling him the rest. Dude, IÒve been fantasizing about my mom since I was a kid. How could I not? SheÒs like a goddess. free gay sex nodded his agreement. Sometimes I think I am doomed to never be completely happy with another girl.
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There was a glint in SajiÒs eyes now. What if I could do something to help you? If I could make your fantasy come true, would you do it then?
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